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Measure an increase or decrease from an original value.
Calculators / Business / Ad revenue
Ad Revenue Estimator
Estimate daily, monthly, and annual advertising revenue using either page RPM or impressions, CTR, and CPC.
On this page
Estimated monthly revenue500
Estimated daily revenue16.43
Estimated annual revenue6,000
Calculator controls
How to calculate
Estimate daily, monthly, and annual advertising revenue using either page RPM or impressions, CTR, and CPC.
RPM method: monthly revenue = pageviews ÷ 1,000 × RPM. CPC method: monthly revenue = impressions × CTR × revenue per click.
Worked example
Estimation method: rpm; Monthly pageviews: 100000; Page RPM: 5; Monthly ad impressions: 250000; Click-through rate (%): 1; Revenue per click: 0.5.
Estimated monthly revenue: 500 ; Estimated daily revenue: 16.43 ; Estimated annual revenue: 6,000 .
Assumptions and limits
This is a scenario, not a promise or a Google estimate. Revenue varies with audience, geography, consent, season, ad demand, viewability, fill rate, and platform deductions.
Results are rounded for display; calculations use unrounded values. Read our calculation methodology.
Understanding the result
This ad revenue estimator uses either pageviews and RPM or impressions, click-through rate, and revenue per click. Annual revenue assumes twelve identical months.
When this tool is useful
Estimate daily, monthly, and annual advertising revenue using your own measured or assumed campaign data.
Understanding your inputs
| Input | What to enter |
|---|---|
| Estimation method | Enter one of the available options. |
| Monthly pageviews | Enter a number of at least 0 and no more than 1000000000000. |
| Page RPM | Enter a number of at least 0 and no more than 100000. |
| Monthly ad impressions | Enter a number of at least 0 and no more than 1000000000000. |
| Click-through rate (%) | Enter a number of at least 0 and no more than 100. |
| Revenue per click | Enter a number of at least 0 and no more than 100000. |
Frequently asked questions
What does the ad revenue estimator calculate?
It estimates revenue from the inputs you provide. Use the RPM method for page revenue or the CPC method for impressions, click-through rate, and revenue per click.
Does MyCalCute predict my AdSense RPM?
No. You supply it. Geography, device, season, subject and advertising demand can all affect actual revenue.
Is RPM a payment per individual visit?
No. It represents revenue per thousand page views in this model; visits and page views are not necessarily the same.