Business
Customer lifetime value
Estimate subscription customer value from revenue, margin and churn.
Calculators / Business / LTV to CAC ratio
LTV to CAC ratio calculator
Compare customer lifetime value with customer acquisition cost.
On this page
LTV to CAC ratio3.43×
Value above acquisition cost850
Acquisition cost share of LTV29.17%
Calculator controls
How to calculate
Compare customer lifetime value with customer acquisition cost.
LTV:CAC = lifetime value ÷ acquisition cost
Worked example
Customer lifetime value: 1200; Customer acquisition cost: 350.
LTV to CAC ratio: 3.43 ×; Value above acquisition cost: 850 ; Acquisition cost share of LTV: 29.17 %.
Assumptions and limits
Use compatible gross-margin or revenue definitions, cohorts, attribution windows, and fully loaded acquisition costs.
Results are rounded for display; calculations use unrounded values. Read our calculation methodology.
Understanding the result
Compare customer lifetime value with customer acquisition cost. The calculation keeps the assumptions visible instead of relying on hidden market data.
When this tool is useful
Use this calculator to compare a financial or operating scenario before confirming the figures with the relevant provider or records.
Understanding your inputs
| Input | What to enter |
|---|---|
| Customer lifetime value | Enter a number of at least 0 and no more than 1000000000000. |
| Customer acquisition cost | Enter a number of at least 0.000001 and no more than 1000000000000. |
Frequently asked questions
What should I verify before relying on this result?
Use compatible gross-margin or revenue definitions, cohorts, attribution windows, and fully loaded acquisition costs.
Does this calculator retrieve live financial data?
No. It uses only the values entered on this page, so rates and balances remain transparent and editable.