Business
Profit margin
See profit, margin, and markup side by side.
Calculators / Business / Selling price from markup
Selling price from markup calculator
Set a selling price using a markup on unit cost.
On this page
Selling price100
Gross profit per unit20
Calculator controls
How to calculate
Set a selling price using a markup on unit cost.
Selling price = cost*(1+markup/100); Gross profit per unit = cost*markup/100
Worked example
Unit cost: 80; Markup (%): 25.
Selling price: 100 ; Gross profit per unit: 20 .
Assumptions and limits
Divide cost by one minus the desired margin as a decimal. Applying the margin percentage as a markup understates the required price.
Results are rounded for display; calculations use unrounded values. Read our calculation methodology.
Understanding the result
Markup adds a percentage of cost to obtain selling price. It is not the same as margin on revenue.
When this tool is useful
Set a selling price using a markup on unit cost.
Understanding your inputs
| Input | What to enter |
|---|---|
| Unit cost | Enter a number of at least 0 and no more than 1000000000000. |
| Markup (%) | Enter a number of at least 0 and no more than 10000. |
Frequently asked questions
How do I target a margin instead?
Divide cost by one minus the desired margin as a decimal. Applying the margin percentage as a markup understates the required price.