Business
Return on ad spend
Measure attributed revenue for each unit of advertising spend.
Calculators / Business / Average order value
Average order value calculator
Compare average order revenue across channels or periods.
On this page
Average order value50
Calculator controls
How to calculate
Compare average order revenue across channels or periods.
Average order value = revenue/orders
Worked example
Order revenue: 15000; Number of orders: 300.
Average order value: 50 .
Assumptions and limits
Use a consistent revenue definition. Deducting refunds gives a net measure; report the same convention in every comparison.
Results are rounded for display; calculations use unrounded values. Read our calculation methodology.
Understanding the result
Average order value describes the mean revenue per order, not per customer. One customer can place several orders.
When this tool is useful
Compare average order revenue across channels or periods.
Understanding your inputs
| Input | What to enter |
|---|---|
| Order revenue | Enter a number of at least 0 and no more than 1000000000000. |
| Number of orders | Enter a number of at least 1 and no more than 1000000000. |
Frequently asked questions
Should refunds be deducted?
Use a consistent revenue definition. Deducting refunds gives a net measure; report the same convention in every comparison.