Business
Ad revenue
Estimate daily, monthly, and annual advertising revenue using either page RPM or impressions, CTR, and CPC.
Calculators / Business / Return on ad spend
Return on ad spend calculator
Measure attributed revenue for each unit of advertising spend.
On this page
ROAS5×
Revenue per advertising cost500%
Calculator controls
How to calculate
Measure attributed revenue for each unit of advertising spend.
ROAS = revenue/spend; Revenue per advertising cost = revenue/spend*100
Worked example
Example inputs
Attributed revenue: 5000 · Advertising spend: 1000
Example resultROAS: 5 × · Revenue per advertising cost: 500 %
Assumptions and limits
Not necessarily. Product costs, fulfilment, returns and operating expenses can exceed the revenue left after advertising.
Results are rounded for display; calculations use unrounded values. Read our calculation methodology.
Understanding the result
ROAS compares attributed revenue with advertising spend. It is a revenue multiple, not profit after product and operating costs.
When this tool is useful
Measure attributed revenue for each unit of advertising spend.
Understanding your inputs
| Input | What to enter |
|---|---|
| Attributed revenue | Enter a number of at least 0 and no more than 1000000000000. |
| Advertising spend | Enter a number of at least 0.01 and no more than 1000000000000. |
Frequently asked questions
Is a ROAS above one profitable?
Not necessarily. Product costs, fulfilment, returns and operating expenses can exceed the revenue left after advertising.