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Measure attributed revenue for each unit of advertising spend.
Calculators / Business / Conversion rate
Conversion rate calculator
Calculate completed-conversion rate, non-converting visits, and conversions per 1,000 eligible visits.
On this page
Conversion rate3%
Visits without a conversion1,940visits
Conversions per 1,000 visits30
Calculator controls
How to calculate
Calculate completed-conversion rate, non-converting visits, and conversions per 1,000 eligible visits.
Conversion rate = completed conversions ÷ eligible visits × 100.
Worked example
Example inputs
Completed conversions: 60 · Eligible visits: 2000
Example resultConversion rate: 3 % · Visits without a conversion: 1940 visits · Conversions per 1,000 visits: 30
Assumptions and limits
Use one consistent denominator and reporting period. Rates above 100% are possible only when the same visit can produce multiple counted conversions.
Results are rounded for display; calculations use unrounded values. Read our calculation methodology.
Understanding the result
The rate compares completed conversions with the visits or opportunities eligible to convert.
When this tool is useful
Measure how often an eligible visit results in your chosen action.
Understanding your inputs
| Input | What to enter |
|---|---|
| Completed conversions | Enter a number of at least 0 and no more than 1000000000. |
| Eligible visits | Enter a number of at least 1 and no more than 1000000000. |
Frequently asked questions
Can the conversion rate exceed 100%?
It can if multiple conversions per visit are counted. For a visitor-converted percentage, count each visitor once instead.
Go deeper: Read the worked Knowledge Base guide.