Business
Click-through rate
Calculate the click-through rate of an advertisement or search listing.
Calculators / Business / Cost per click
Cost per click calculator
Calculate average advertising cost for each click.
On this page
Average cost per click1.5
Calculator controls
How to calculate
Calculate average advertising cost for each click.
Average cost per click = spend/clicks
Worked example
Campaign spend: 750; Clicks: 500.
Average cost per click: 1.5 .
Assumptions and limits
Only if you include them in campaign spend. State whether you are reporting platform-only CPC or fully loaded cost.
Results are rounded for display; calculations use unrounded values. Read our calculation methodology.
Understanding the result
Average CPC spreads campaign cost across recorded clicks. It is not necessarily the bid or price of any individual click.
When this tool is useful
Calculate average advertising cost for each click.
Understanding your inputs
| Input | What to enter |
|---|---|
| Campaign spend | Enter a number of at least 0 and no more than 1000000000000. |
| Clicks | Enter a number of at least 1 and no more than 1000000000000. |
Frequently asked questions
Does this include agency fees?
Only if you include them in campaign spend. State whether you are reporting platform-only CPC or fully loaded cost.