Business
Ad revenue
Estimate daily, monthly, and annual advertising revenue using either page RPM or impressions, CTR, and CPC.
Calculators / Business / Cost per thousand impressions
Cost per thousand impressions calculator
Compare advertising cost per thousand impressions.
On this page
CPM5
Calculator controls
How to calculate
Compare advertising cost per thousand impressions.
CPM = spend/impressions*1000
Worked example
Example inputs
Campaign spend: 500 · Impressions: 100000
Example resultCPM: 5
Assumptions and limits
No. CPM here is an advertiser cost measure. Publisher RPM describes revenue, which can use a different denominator.
Results are rounded for display; calculations use unrounded values. Read our calculation methodology.
Understanding the result
CPM normalizes advertising cost to one thousand impressions, allowing differently sized campaigns to be compared.
When this tool is useful
Compare advertising cost per thousand impressions.
Understanding your inputs
| Input | What to enter |
|---|---|
| Campaign spend | Enter a number of at least 0 and no more than 1000000000000. |
| Impressions | Enter a number of at least 1 and no more than 1000000000000. |
Frequently asked questions
Is CPM the same as revenue RPM?
No. CPM here is an advertiser cost measure. Publisher RPM describes revenue, which can use a different denominator.