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Calculators / Business / Revenue per visitor

Revenue per visitor calculator

Connect total revenue, visitors and orders using one measurement period.

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Your result

Revenue per visitor3
Revenue per order60
Orders per 100 visitors5

Calculator controls

How to calculate

Revenue per visitorRevenue per visitor1InputsRevenue for theperiod · Visitors inthe same period ·Orders in the sameperiod2MethodRevenue per visitor= revenue/visitors;Revenue per order =revenue/orders;Orders per 100…3Result3
Revenue per visitorRevenue per order multiplied by orders per visitor equals revenue per visitor. Keep refunds on a consistent revenue basis. Concept diagram; not to scale.Revenue per visitor1InputsRevenue for the period ·Visitors in the same period ·…2MethodRevenue per visitor =revenue/visitors; Revenue per…3Result3MyCalCute.com
Revenue per order multiplied by orders per visitor equals revenue per visitor. Keep refunds on a consistent revenue basis. Concept diagram; not to scale.

Connect total revenue, visitors and orders using one measurement period.

Revenue per visitor = revenue/visitors
Revenue per order = revenue/orders
Orders per 100 visitors = orders/visitors*100

Worked example

  • Revenue for the period: 12000
  • Visitors in the same period: 4000
  • Orders in the same period: 200
  • Revenue per visitor: 3
  • Revenue per order: 60
  • Orders per 100 visitors: 5

Assumptions and limits

Use the same attribution window and currency. Orders per visitor can exceed 100% when visitors buy repeatedly; it is not a unique-buyer conversion rate.

Results are rounded for display; calculations use unrounded values. Read our calculation methodology.

Understanding the result

Connect total revenue, visitors and orders using one measurement period. Revenue per order multiplied by orders per visitor equals revenue per visitor. Keep refunds on a consistent revenue basis.

When this tool is useful

Revenue per order multiplied by orders per visitor equals revenue per visitor. Keep refunds on a consistent revenue basis.

Understanding your inputs

InputExample
Revenue for the period revenue12000
Visitors in the same period visitors4000
Orders in the same period orders200

Frequently asked questions

What does this estimate leave out?

Use the same attribution window and currency. Orders per visitor can exceed 100% when visitors buy repeatedly; it is not a unique-buyer conversion rate.

How do I check the example?

Use the stated units and the formula below. Keep full precision until the final answer; change one input at a time to see its effect.

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